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The advantage was it let our imaginations run wild. Aliza: Astrology has been an amazing professional tool for us as business partners.We really thought about the experience we wanted, and how to make something that held true to our values. So there is a really cool dynamic where a Leo is concerned with the top issues and an Aquarius is concerned about the people issues. It provides a language for recognizing the fact that people are different.Helen: We wanted the app to be a soulful experience. Leo attributes are confidence, egocentricity, leadership. We approach it from a Myers-Briggs perspective; we understand the fact that we have common interests, but that we are going to approach them differently. Helen: We are so lucky to have Annabel Gat as our advising astrologer.
You're part of our constellation because you are involved in this process, we want you to be represented. We've also read every book that's been written on it, classics by Linda Goodman, everyone.
What we did was take that information and make it open to millennials on an accessible platform.
Aliza: We also realized that astrology is at the height of its popularity right now.
Helen Grossman and Aliza Kelly Faragher, two best friends since college, were at a Korean spa in Los Angeles one day complaining about boys.
"We had just started dating these two guys and we were wondering why they were being the way they were," says Aliza, a former art dealer.
"Helen and I are both Leos and we realized there was no efficient way to find out who we were compatible with."Later, they continued the conversation at a Korean restaurant and began commiserating over their dissatisfaction with existing dating apps.
"Tinder is such a meat market and we felt that there were no platforms that made us feel comfortable and not shameful to go on as single women.
We wanted to know about compatibility and a place where we could start a real conversation before spending time with these bozos," says Aliza.
So they came up with an idea for an app that would provide a more holistic approach to finding another half.Tags: Adult Dating, affair dating, sex dating