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The Bulletin kept its FM station, renaming it WCAU-FM to match its new AM sister.The newspaper also kept its construction permit for channel 10, renaming it WCAU-TV.WCAU-TV went on the air on May 23, 1948 as Philadelphia's third television station.

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WCAU radio had been one of CBS's original 16 affiliates when the network premiered in 1927.

A year later, the Levy brothers persuaded their brother-in-law, William S. The Levy brothers were shareholders and directors at CBS for many years.

Due to this long relationship, channel 10 signed on as CBS's third television affiliate.

WCAU, channel 10, is an NBC owned-and-operated television station, located in Philadelphia, Pennsylvania, United States.

The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal, and operates as part of a television duopoly with Atlantic City, New Jersey-licensed Telemundo owned-and-operated station WWSI (channel 62).

Both networks are owned by NBCUniversal, a division of the locally based media firm Comcast.

WCAU maintains studios on Monument Road in Bala Cynwyd, along the Philadelphia/Montgomery County line, and its transmitter is based in the Roxborough section of Philadelphia.

naming its proposed station WPEN-TV after the newspaper's WPEN radio stations (950 AM, now WKDN, and 98.1 FM, later WCAU-FM and now WOGL).

The picture changed dramatically in 1947, when The Philadelphia Record folded.

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